2 – Determine Best Keywords
How To Determine Best Keywords For Websites?
Think about how you find a website when you go looking on the Internet…
You probably open up your browser, (maybe that is Internet Explorer, Safari or Firefox, ) and your default home page appears.Then you will probably type some words into a search box such as Google, Bing or Yahoo. Perhaps unknowingly, but you are trying to determine the best keywords to search for a website. Likewise when you create a website you want to determine the best keywords for your new website.
This page is hoping to come up for search results if people type in variations of the following keyword phrase ” determine best keywords website ” . In earlier years, it was possible to “optimize” for search engines for specific keyword phrases but the days of certain p 1 results for keyword phrases are gone.
Search Engines Index the Web with Keywords
There are several ways to find a website, but there are two main ways. You can type an URL into the address bar. An URL is an exact website address like http://www.google.com which takes you straight to the home page. It is also called your domain name.
Or you can do a search for it by entering a keyword into a search engine box. Depending on your browser, you might be using the MSN search engine, Google or Yahoo, or another search engine.
A search engine is like a books index of contents. Search engines store information about pages that are relevant to specific keywords. When you type a few keywords in, it looks at what is available, sorts out what it has determined to be the most relevant page results for your keywords and lists them, in blocks of 10 results to a page.
Choosing Keywords For My Domain Name
You need to determine the best keywords for your website that are relevant to your site’s topic. If you are starting a website for a furniture store, you’ll want to use the word furniture as a keyword. If you are making a website for a dentist, you’ll want to use dentist as a keyword.
However for most new websites, it will be very difficult to get your site to appear in search engine results for just one word, especially if it’s a popular choice like furniture or dentist. It will be almost impossible to get a one word domain name such as this.
So you need to pick one or two other words as well, to make keyword phrases. For the above examples, a local suburb name or actual business name might be suitable, such as Robertson Furniture or Maryborough Dentist.
Your domain name greatly helps you to be found, so the keywords you choose to use in your domain name give you an advantage to be indexed high. It is not a sure thing that you will appear on the page 1. This depends on other sites, how similar your domain name is to theirs and how relevant your home page is to the keyword phrase.
On the other hand really long domain names are hard to remember, to spell and look a bit spammy, so keep it as short as possible, even to sacrificing the keyword advantage if necessary.
However this is your first chance to pick a really good search term. Don’t blow it!
Keep reading, try very hard to understand how important choosing keywords is. Choose a range of possible domain names. Search for the phrase and check how many sites are there already and whether they are using those terms in their domain name.
If you are not targeting a business then think of other relevant words to add to your main keyword to make your keyword phrases. A unique and memorable name that is easy to spell is better than a long phrase (don’t use dashes unless you have to), that you have to write down if you tell people about your website.
Get ideas for keywords from friends and Google
Toss around a few ideas with friends, ask them what terms they might use to find your site. Try to think of combinations that other people may not have thought of. Write them down and research them. You can also use a thesaurus to find keyword similes.
Google itself will help you just by using their normal search screen.
When you type in Google one keyword, a drop down menu appears that suggests words that might go with it. At the bottom of the search page there are also a list of phrases that are commonly searched for. Google also has different tools you can use to search for related words.
One of these is called the called Google Wonder Wheel .
This helps you to find both related keywords and to see what else a keyword may be used for. For example, a keyword search for racing brings up harness racing as well as cars and several other different types of racing.
So if you are targeting racing cars you will want to use this phrase, not the more general term racing as the single word can have meanings that are unrelated, and will skew the search data so it is irrelevant. Clicking on racing cars, will give a new wheel with much better keyword ideas.
How Do I Determine My Websites Keywords?
To firmly decide or determine your websites keywords is not something that should be done quickly. You should read several articles about good keyword choice and selection and do as much keyword research as you can, to choose your website keywords wisely.
There are many keyword research tools available but you do have to pay for most of them. This is because they can compare data from different sources, to recommend good keywords that are high search and low competition.
As you gain in confidence about making your own website, you may wish to subscribe to use a keyword research tool, but when you are just starting there is no need to pay for one.
The main two keyword facts to consider are
- How many people are searching for a keyword term
- How many pages are using these keyword terms
The following video will show you how to use the free Google Keyword Tool . This is provided by Google to help you find keywords for use in their pay per click advertising service Adwords. It will get you started on finding some keywords related to your topic and indicate how many people are searching for a keyword.
To find out how many pages Google has in it’s index for a keyword, use the Google search engine, type in your main topic and look just under the search box for a result like – About 2,260,000,000 results (0.10 seconds). This is showing a result for every page containing each of the single words you used to search.
To narrow these “broad” results down for a specific phrase, put your phrase in quotes like – “maryborough dentist”.
The following video will show you what to do and explain why you are doing it.
Keeping A Record of Your Keywords
Even if you are just experimenting at this stage, you should copy and save the results you get for your research . Start a folder for your new websites and save keyword research in a folder inside it.Using an excel spreadsheet is helpful. Discover the search volume at Google’s search tool. Compare the results in quotes in another column as you look at the term in the normal Google search box.
This will help you later when you are planning your site. No point in doing it twice is there? Keyword research will probably continue to be a task you do often, especially if you make more than one site.
When you have some keyword data and can compare one choice with another, you can start to determine the keywords you want to use for your site. Keep these “best” keyword phrases handy and make sure you use them in articles and for meta descriptions.
The next video will help you to do further research for keyword phrases.
Determining the best keywords for your website is ongoing
There isn’t much point in using a phrase that only gets 5 searches when there are already several million pages competing for the term. So choose the best keywords for your website that have a high search and are less competitive, to start getting some search engine traffic.
Focus on these keywords and don’t try and rank for everything. Your keyword reach will improve as you add more content and over time as the search engines see you are not just a one hit wonder!